Sign up for our newsletter!
Want to stay up-to-date on industry trends?
This is the boring-but-essential bit where I explain what information I collect about you, how I use it and what your rights are. If anything doesn’t make sense, email me at team@dawnowen.com to ask any questions you might have.
“Dawn Owen”, “we”, “us” and “our” in this notice mean Neon Tiger Limited, trading as “Dawn Owen Coaching”. We are the “data controller” for the personal information we collect when you visit dawnowen.com, use our online learning platform, sign up for our emails or free resources, or take part in our 1:1 coaching, group programmes, online courses, memberships, events or retreats.
The information we collect depends on how you interact with us.
If you sign up or buy from us, we’ll usually collect things like your name, email address and sometimes a phone number or postal address. If you purchase something, we’ll record what you bought, when you bought it, how much you paid and the status of the payment. Card details go through our payment providers – we don’t see or store full card numbers.
When we work together in coaching or programmes, we may keep notes on what you share with us: your goals, challenges, actions and anything else that helps us support you. You’re always in control of what you share.
When you visit our site or platform, some technical information is collected automatically, such as your IP address, which pages you visited, how you got there and what kind of device or browser you’re using. This is mainly for running the site and understanding what people find useful.
We also store your preferences about email marketing – for example, whether you’ve opted in and which emails you open and click – so we can send you more of what’s helpful and less of what isn’t.
We don’t go out of our way to collect sensitive information such as detailed medical history or religious beliefs. If you choose to share anything like that with us during coaching, we treat it with extra care.
Most of the information we hold comes directly from you. You give it to us when you fill in a form on the website or platform, book a call, buy something, complete a questionnaire, join a challenge, send us an email or message, or talk to us during a session or at an event.
Some information comes via the tools we use, such as scheduling links, payment processors and email platforms, which tell us, for example, that a payment has succeeded or that you’ve booked or cancelled a call. Technical information about website visits comes through cookies and similar tools.
We only use your information when we have a reason to.
Sometimes that’s because we need it to deliver what you’ve asked for – setting up your account, giving you access to content, sending reminders and links, running sessions, delivering events and dealing with payments and invoices.
Sometimes it’s because it genuinely helps us run and grow the business in a sensible way – for example, to see which pages and emails people are engaging with, to improve programmes, to keep basic records, and to protect our legal rights if there’s ever a dispute.
Sometimes it’s because you’ve said “yes please” to hearing from us with news, tips or offers. You’re always free to change your mind.
And sometimes it’s because the law requires us to, like keeping financial records for tax.
We don’t use your data for anything random or unrelated to what you originally gave it to us for.
If you join my email list or tick a box to say you’d like updates, I’ll send you things like newsletters, podcast episodes, value-packed emails and occasional invitations to programmes, events and offers.
If you’ve bought from me before, I may sometimes email you about similar services on what’s called a “soft opt-in” basis.
You are always in control. Every marketing email has an “unsubscribe” link at the bottom. You can also email team@dawnowen.com and ask to be removed from marketing.
If you unsubscribe, you might still hear from me about important things connected to something you’ve actually bought – for example, changes to a programme or event, or anything urgent that affects your access.
I don’t sell your personal data.
I do share information where it’s necessary to run the business. That includes the online course and membership platform, email service providers, payment processors, video call tools, website hosting and analytics, accountants, lawyers and event partners such as venues or caterers. They only get the information they need – for example, your name, contact details and any relevant dietary information for a retreat.
These service providers are not allowed to use your data for their own marketing. They must keep it safe and use it only to provide their service to us.
If I’m required by law or a regulator to disclose certain information, I will do so. That’s standard.
Some of the tools we use are based outside the UK or store data on servers overseas. When that happens, we either rely on the fact that the country has been officially recognised as having good enough data protection laws, or we put contracts in place that the law says give your data proper protection.
If you’re curious about where a particular kind of data is stored, just ask. I’m happy to explain which tools we use and what that means in practice.
We don’t keep your data forever. We keep it for as long as it’s needed for the reasons we collected it, and then we either delete it or anonymise it.
Client records, including coaching notes, are usually kept for up to six years after we finish working together, in case of questions or legal claims. Financial and payment records are kept for at least six years to comply with tax and accounting rules. Email marketing data is kept until you unsubscribe or we do a clean-up of the list. Website analytics data is generally looked at in an aggregated, anonymised way.
We take reasonable steps to keep your information secure. That includes using password-protected systems, limiting access to people who need it, choosing reputable providers and keeping software and devices up to date.
No system can promise 100% security, online or offline, but we do our best to choose sensible tools and to handle your data carefully. If we ever become aware of a serious data breach that affects your personal information, we’ll let you know as soon as we reasonably can and follow any legal reporting requirements.
You have rights over your personal information. In most cases, you can ask for a copy of what we hold about you, ask us to correct anything that’s wrong, ask us to delete data we no longer have a good reason to keep, or ask us to limit or stop certain uses. You can also object to direct marketing at any time.
To exercise any of these rights, email team@dawnowen.com and tell us what you’d like us to do. We may need to confirm your identity before we act on your request. We aim to respond within a month, and usually much sooner.
Our websites use cookies and similar technologies so the site works properly, remembers your preferences and lets us see which pages people are visiting. We may use tools like Google Analytics to see, in an aggregated way, which content people are finding useful and where they’re coming from.
You can control cookies through your browser settings. If you turn some of them off, parts of the site may not work as smoothly. For more detail, please see the cookie information on the website or platform.
Sometimes I’ll share links to other websites or resources I think you’ll find useful. I don’t control these sites and this privacy notice doesn’t apply to them, so it’s worth checking their own privacy information before you give them any details.
If you have any questions or concerns about how we use your personal information, please email team@dawnowen.com. I’d much rather you tell me so we can sort it out.
If you’re not happy with how we handle your data, you also have the right to complain to the UK Information Commissioner’s Office (ICO). You’ll find details on their website if you search for “ICO make a complaint”.
We may update this privacy notice from time to time, for example if the law changes or if we change how we use your information. The date at the top will always show when we last updated it. If the changes are significant, we’ll do our best to let you know.